Heinz Tomato Ketchup Varieties

Role: Art Director/Producer

What an inspiring concept! Collaborating with TK Varieties was an absolute pleasure. The idea is brilliantly straightforward: showcasing each tomato variety by exposing them through the packaging. When it came to photographing the packs, it was essential to capture this honesty and exposure, emphasising the natural colors of each tomato blend. Working closely with a photographer and styling the shoot myself, I am thrilled with the outcome. The aesthetic vision is evident—raw and honest.