Heinz Save Our Soil

The Platform; SOS Tomatoes: Soil plays an essential part in the food system. In fact, it’s estimated that 95% of the food we eat is directly or indirectly produced in soils.* But according to environmental experts, our soils are at risk and could be gone in as little as a generation if we don’t act. In this struggle for soil health, Heinz is sending out an S.O.S. for its tasty tomatoes which need to be grown from healthy soil.

The Brief: Create a video for Tik Tok to create bread crumbs in the lead up to this campaign, ensure the content engages a younger consumer but delivers a clear and concise message.

Role: Designer, Producer (& starring triple-threat role as Tomato Ketchup, Heinz tomato, and Nutritious Soil)