Heinz Monster Munch Mayo X Pepsico

The Brief: Produce spooky, playful, Halloween-themed imagery that incorporates the purple colour palette and shows off the new product. We’d love for you to capture modern photography that leans into the visuals of Monster Munch, setting it apart from other NPD launches.

Role: Lead Creative Director

Let's get spooky! 👻 Some things at work are just a joy to be part of, and this hauntingly iconic collaboration between Kraft Heinz and PepsiCo was definitely one of them! It was a joy to lead the creative direction for the PR shoot for the Monster Munch NPD launch. Managing the different stakeholders and client needs was the biggest challenge for this, but I’m really happy with the reaction and outcomes we got to. Let’s get spooky!

3.5M+ IMPRESSIONS

65K+ ENGAGEMENTS

SO FAR ACROSS ALL CONTENTS