Heinz Irrational Love Campaign Key Visuals

In 2023 Heinz unveiled a new global platform marking the first time in its 150-year history where the brand is unified under one creative strategy. The campaign pays homage to the brand by celebrating the irrational love people have for HEINZ – from real fans’ personal love affairs with the brand, to the love and care its products are made with.

The Brief: Develop captivating Key Visuals for a global rollout, designed for seamless transcreation across diverse markets and business units.

Role: Art Direction, Design