blue string soup

"Christ is that blue soup? Yes." - Bridget Jones, The Edge of Reason 💙

Great to see our teamwork at The Kitchen come to life by tapping into such a beloved cultural moment!

What an absolute joy to design the label for Heinz as part of our reactive campaign inspired by the latest Bridget Jones movie launch.

This kind of content is the perfect example of how quick thinking, strategic design, and content come together to create something truly special.
Looking forward to more reactive moments like this!

Role: Packaging Designer